看完这篇，立马治好你对SEO/SEM的选择纠结症！

3. SEO/SEM之间存在重要区别——SEO是无成本行为;sem依托明星般独特考勤人看法;

一、SEO/SEM的概念

1. SEO（Search Engine Optimization）是指通过优化网站内容和代码来使其在被搜索引擎所识别并放在最前面的位置。

创新互联专注于湟中网站建设服务及定制，我们拥有丰富的企业做网站经验。 热诚为您提供湟中营销型网站建设，湟中网站制作、湟中网页设计、湟中网站官网定制、小程序制作服务，打造湟中网络公司原创品牌,更为您提供湟中网站排名全网营销落地服务。

2. SEM（Search Engine Marketing) 是一个整合营销方法, 将多个互动型营销工具如: 社交媒体、电子邮件、PPC(pay-per-click)广告及相应的分析工具集成在一起, 能够帮助企业高效而有效地将信息传递出去。

3. SEO/SEM之间存在重要区别——SEO是无成本行为; SEM即可能不断从中得益也可能遭遇大量浪费。

二、对SEOSEM 雄厚影响因子

1. 关键词 —— 高性价标准上套用正确的关键词对seo / sem都很重要; 2 . 相应内容 —— seo依托新闻般独特而吸引人看法 ;sem依托明星般独特考勤人看法 ; 3 . 外部连 接 —— seo / sem皆必然要就正当性外部连 接 , 这样不光胜任者searchengine 有意义 , 另外也使visitor 有意义 ; 4 . Meta Tag –– meta tag (title & description ) 作甲search engine indexing and ranking purpose ； 5 . Sitemap –– sitemap help search engine to crawl your website more efficiently ； 6 . Robots File –– robots file is used to control the crawling of search engines on a website or web page level basis ； 7.. Social Media Integration - social media integration helps in increasing visibility of websites by creating backlinks from popular sites like facebook and twitter etc.; 8 .. Mobile Friendly Design - mobile friendly design ensures that users can access the content easily on their devices without any difficulty; 9 .. Content Quality - content quality plays an important role in both SEO as well as SEM campaigns for better rankings and conversions respectively.; 10.. Analytics Tracking Code Implementation - analytics tracking code implementation helps you track user behaviour which further assists you in making informed decisions about your marketing strategies for better results.; 11.. Conversion Rate Optimization (CRO) -- conversion rate optimization (CRO) is essential for improving ROI through effective use of resources available at hand such as PPC ads, email campaigns etc., 12... Local Search Visibility -- local search visibility enables businesses to target customers within a specific geographical area thereby helping them reach out to potential customers who are looking for services they offer nearby locations., 13.... User Experience Design -- user experience design focuses on providing users with an enjoyable browsing experience while also ensuring that all elements are optimized properly so that it does not affect loading speed or other factors related with usability., 14.... Structured Data Markup-- structured data markup allows businesses to provide additional information about their products or services which makes it easier for crawlers understand what kind of information they should be displaying when someone searches using certain keywords related with those products or services,. 15..... Voice Search Optimisation-- voice search optimisation has become increasingly important due its growing popularity among people who prefer speaking instead typing queries into Google’s SERPs,, 16...... Image Alt Text Usage-- image alt text usage provides alternative descriptions regarding images present inside webpages thus allowing crawlers identify them accurately even if there isn’t enough textual context around them,. 17....... Video Content Creation And Promotion--- video content creation and promotion have been gaining traction lately since videos tend capture attention quickly compared traditional written articles,, 18........ Link Building Strategies---- link building strategies involve acquiring links from external sources pointing towards one's own domain name thus helping improve overall authority score assigned by various algorithms employed by different major SEs like Google Yahoo Bing etc

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